THIS IS AMERICAN CANE.
Rum’s history in America is a story that’s been whispered rather than shouted—tangled in forgotten fields, hidden in the shadows of prohibition, and nearly silenced by the louder spirits that came after. However, in Louisiana, where the Mississippi Delta meets centuries of cane-growing tradition, a new chapter is being written—one that honors the roots while daring to grow in new directions.
This is a tale that begins not just with rum, but with the land itself. The fertile soil of Louisiana has been cultivated by generations of Americans—Black, white, and indigenous—their knowledge and labor transforming the cane into an elixir. Yet, as time wore on, their names faded from the records, their contributions swallowed by the weight of history’s silence.
The cane grew, but the stories of those who shaped its path were almost lost. The most powerful stories, however, refuse to die.
Today, American Cane stands as a keeper of this legacy—a place where the true heritage of American rum is being revived. It’s more than a re-articulation; it’s a spirit reborn, shaped by the people, places, and practices that others have overlooked. Each ferment we create reflects a piece of our forgotten alchemy, each distillation tells a story.
We don’t just want to make great American rum; we want to change what American rum means to people.
To reclaim the legacy of American rum and dismantle preconceptions on this new world’s stage—no longer lesser, but as a spirit with its own distinct and formidable identity. The best stories aren’t just about the past; they’re about where we go next.
The essence of our rum revival is a taste of the past and a vision of the future—untamed, unapologetic, and unmistakably American.
American rum feels like jazz. Standing out within its own category as the most disarming, it blends tradition with innovation, hitting unexpected notes, and embracing improvisation to create something bold and unparalleled.
Hear our team talk about what American Rum means to them.
